Lifestyle, fashion and beauty

Sunday, June 17, 2012

The Only Way Is Blogging (Towib) take four!

Yesterday I attended The Only Way Is Blogging, TOWIB, which is an information and networking event for bloggers. It was the second one I had been to, and though I missed the last one, I was really looking forward to this one.

Events like these are a good way to meet up with other bloggers. It can sometimes be a bit lonely when you are starting out, and your friends don't get what blogging is about, but going to these kinds of events has helped meet some like-minded people who 'get' what it's about, and I have made some great friends.
I'm sure she is a psycologist and not psychadelic. (Jaime this is what I need your help for!)
I arrived at the event with Ayshe and Hafsaa and we registered and grabbed a booth to listen to the first talk by Dr Linda Papadopoulas, a psychologist who talked about body confidence and how beauty affects women's body image. I remember her from the days when Big Brother started and she used to be on the shows analysing contestants' behaviour. It was fascinating hearing her take on things. Her talk yesterday was quite thought provoking, but not agreed by all in the room. She raised some interesting points about body image and about how women are portrayed. She said body image was an inference of how we feel we should be, and when looking in the mirror we see not what we are, but what we are not. She added that she hated how women were told they could either be feminists or wear lipgloss. It was interesting to hear about her background, and why she also becme a dermapsychologist, which led to her launching her own skincare brand LP Skin Therapy.

After her talk we broke up into small workshop sessions. I thought this was a great addition to Towib, as it gave people a chance to choose which talks to listen to, and skip the ones they had no interest in, which has been a criticism of the previous events. The problem this time was I wanted to go them all!

The first I attended was about how a product is made - from the idea to shop floor. This was presented by LP Skin Therapy, who told us about the concept Dr Linda came up with, her inital idea to make women feel better about themselves, and how she wanted to use fragrance in the product to evoke memories and a calming effect from her own childhood in Cyprus. We were able to smell some of the fragrances they used, and see some tester pots, which were marked for colour, consistency, fragrance. Two of the exact same pots were similar in every way, except one had a slightly more yellow colour, and was failed in testing, as it was thought women were less likely to want to wear a yellow cream on their face.

The next session I went to was by Jaime from Boy Meets Fashion, who talked about photography. I didn't realise he is completely self taught, and I have always admired his photography. He said his best tip was just to practise, practise, practise. Take your camera off auto mode and use manual, try it out in different conditions and get to know it. He said to be aware of where light is coming from and try to shoot pictures with the light behind you, avoid using a flash. And to control how much light is coming into the camera in low light keep the ISO low.

The session finished a little early, so I was able to cheekily sneak into a talk by Scott Cornwall. He was talking about all things hair, and answering people's questions about their own hair and dying hair.

After this we broke for lunch and I was able to pick up some amazing pieces of jewellery by Street Princess. I liked the idea that there were some small brands present for bloggers to support. There was Concoctions haircare, where you could mix your own shampoo, and a clothes brand. I managed to nab two cuffs, and two jewelled rings from Street Princess which I will be featuring in another blog post.

Me, Ayshe, Ayshe and Amina went to China Town for some gorgeous food and a catch up to talk all things food, blogging, makeup and gossip. It was lovely seeing them again, and meeting Amina for the first time. After lunch me and Ayshe headed back to the event and caught the last part of the Q&A about professional blogging. It was interesting to hear their tips for others who were thinking of venturing out and either working with brands or of turning their blog into a career.

For the afternoon session we had the chance to choose another two workshops and I chose to listen in on the beauty Q&A by Caroline Hirons from Beauty Mouth. I have to admit I didn't know about her blog before, but now I am wondering why, as she was so informative, yet laugh out loud side splitting funny! Cracking jokes the whole way through we didn't want the session to end, and Hayley from London Beauty Queen, who organised the event, must have heard our thoughts as she let Caroline continue to the end of what should have been the next session and added Scott Cornwall to the Q&A, who gave some insight into caring for your hair, his fave dry shampoo (Batiste), and adding that perming curly hair was an option to defrizz it. I have added Caroline's panel as a separate post as she gave so many fascinating tips. It can be found here.

The day finished with another Q&A, which I was thankful for as I missed most of the first one. This one included Hayley, Caroline, and Jayne, from Jayne's Kitschen. We heard their thoughts on blogger etiquette, finding your own voice, and not being afraid to voice your opinion on both your blog and twitter.

I was trying my best to live tweet the event, and you can see some of the updates on Twitter under the hashtag #towib.

For me it was the best Towib event by far. It had a good mix of different workshops, talks and things going on. People were free to move around, listen or go out and come back and dip into what they wanted to hear. I was impressed with how well it went and the standard of the speakers. Well done to Hayley and Jayne for an amazing event!

Were you at Towib? What did you think of it? And what was your highlight?


  1. So glad you had a good time. Thanks so much for the live tweets. Hope to see you again. Remember, I'm always happy to help with any questions that you didn't get to ask on the day.

    1. Thank you! It was a really good event and I'm glad that I came. Lots of people said throughout the day how informative it was. Looking forward to the next one!

  2. Great write up. Was really good to catch up with you yesterday too xx

    1. Thank you! You too, it was good catching up and going shopping. I spotted lots of things I liked, so I must go back when I get paid!

  3. This was a great read I've just started out myself and know what you mean when your friends reply blogging??? What's a blog?? Haha. Thanks for your account of the event and hopefully I will attended the next one. At the moment my blog is like I'm writing to myself and it's a bonus if others are liking what I write.
    Thanks again.
    Emma aka YorkshirePud

    1. I felt like that when I started. I didn't even know there was a blogging community and my blog was like my personal diary with only my dad and boyfriend reading it. And I didn't mind that. But it was lovely when I discovered other blogs and that there was a community and support available. Makes it easier to ask for advice and help.

    2. Ps. The next one is planned for in six months time, so make sure you get down for it!

  4. Fantastic write up - sad I didn't get a chance to speak to you; so many people to talk to! Was definitely a great event xo

    1. I liked the mix of the different speakers and the workshop idea.
      No problem, make sure you catch me at the next one! And link me to your write up if you do one of the event . X


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