Lifestyle, fashion and beauty

Friday, February 10, 2012

MUA Cosmetics Love Hearts launch

Who needs a valentine after feasting your eyes on this lot?! The other night I went to the launch of the new make-up collaboration between MUA Cosmetics and Love Hearts, just in time for Valentines Day! The event was held at the Piccadilly Institute at Piccadilly Circus, and was probably one of the sweetest events I have ever been to. There was gorgeous cupcakes topped with the names of their latest products, macaroons, retro sweets, Love Hearts, and cocktails in jam jars.
We had the chance to check out some of the products which include these lovely lipbalms with cute names like Hot Lips, and Sweet Kiss. They are limited edition and have a light vanilla smell. These are probably my favourite out of the collection. There were also nail varnishes with names like U & I and U Rok. I loved the pastel shades, especially the purple and yellow.
We also had the chance to try out some of their latest products including the plumping lipglosses, glitter quake nail varnishes, the three-in-one contour eye liners (which I have been wanting to try for ages) and their new Blemish Balm, which doesn't go on sale until March. This was a particular favourite of mine as it blended into my skin easily. The 'dark' shade was a perfect match for me, which I was quite impressed with.
Above is a collage of a few snaps I took. I am especially loving the Love Hearts ring Zoe wore, which were especially made for the MUA girls. I want one!
I have to say that we were given probably the most generous goody bag I have ever had at an event and so many sweets! Above are only some of the sweets, as me and Asif have already made our way through some of the others I was given!

I did try most of the make-up out today (what else is a girl to do on a three-hour train journey) and I was quite surprised as I thought I would like the nude shades of balm and lipgloss more, but have ended up falling in love with both the darker shades of gloss and lip balm - something I have never dared to try before. Thumbs up to MUA for converting me!
I will be trying out the products more and hope to include a detailed look at each of them soon. Have you tried any of the new range? What do you think of them?


  1. Those cupcakes look great! I'm looking forward to seeing the lip balms and nail polishes in store!

    Caroline x

  2. Ooh the new lipbalms look so nice!!:):) Love the packaging xxx

  3. The cupcakes were addictive! I really need to find out where they got them from.
    The lipbalms are lovely, and I like the colours of them when I am wearing them. The nail polishes are adorbale, especially the pastel ones. I think the collection is worth getting just for the packaging!

  4. Very jealous you got to go to this! It looks like it was loads of fun! MUA is definately a brand I'm interested in, it's just a shame that shops that aren't in the city don't stock even half the range :(

  5. Oooooh the collection looks fab! Can't wait to try! Glad ya had fun at the event huny!

    Love Aysh xoxo

  6. @Emma - It was a lot of fun, and a good chance to try out the range. But I had way too many cupcakes!
    I find the same thing - it's a bit hit and miss with a lot of the Superdrugs I go to, but the Westfield one has most of the range.

    @Aysh - it really is good. You will LOVE the nail varnishes! x

  7. Great pictures, the range looks great x

  8. Aw everything looks great! So wish I coulda made it! I love the love heart range it's so cute! :)



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