Lifestyle, fashion and beauty

Thursday, September 1, 2011

Preview: New dress designs by Angy Morton

Do you remember the designer who ripped up her Newcastle United top and transformed it into a wedding dress in 2008? 

Well Angy Morton, who made the creation in protest to Kevin Keegan leaving the club, is back with a bang with her latest collection.

Angy’s latest designs are described as avante-garde as you can see from these pictures (thanks to my ex-colleague Mike McKenzie for letting me use these). 

Talking about her fashion line she admits she doesn't follow convention and believes the mainstream fashion industry has too many square boxes and too many rules – as her creation of the football wedding dress probably hinted at.

"I'm more of a creative artist," she told me. "For me, fashion should be free and engaging and creative and, in my world, creativity and regulation are two separate things. They cannot live together. That's why I live in the Lakes, and not in a big city."

Her outfits are bespoke, one-off designs or customised versions of clothes in her collections. You can see her online Avante-Garde BUTiQ for more information on this.

Her designs offer everything from recycled clothing and quality alterations to haute couture pieces fit for a red carpet.

I guess you could say dressmaking is in her blood as her grandmother was a dressmaker and allowed her to use a sewing machine from the age of six.

After a tailoring apprenticeship she worked as a sportswear model for magazines in places including Paris, Budapest and Moscow.

In 2004 she established her Romantique Couture business from her Lake District studio. In 2008 she worked full time on her Spectrum in Four Seasons couture collection, which was well received on catwalks. 

After the wedding dress design she set about creating a unique and controversial collection of haute couture designs called Stolen Dreams – a fusion of fashion football.

Angy said her latest Red Dress: Black Collection was inspired by the industrial heritage of iron and coal -represented as red and black - in west Cumbria.

Each of the dresses has a name and a story behind them:

Wellington 1910 commemorates the worst disaster in the west Cumberland coal mine.

Florence No.2 is named after the Florence No.2 in Egremont, which was Europe’s last working iron ore mine. The dress was inspired by Angy’s journey down the mine a few years ago.

Ladysmith was another colliery above Whitehaven. The rails, coal dust and washing of the coal are represented on this dress.

Montreal No.4 at Cleator Moor became famous when iron ore and coal were brought up the same shaft.

The fab dresses start from £99.

To get more information you can contact Angy at:

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